Is Real Appeal a weight-loss product?

Real Appeal offers proprietary 52-week lifestyle transformation programs that focus on helping members lose weight, prevent chronic disease, and live healthier lives. This is very different than what people normally think of as weight-loss products like diets, cleanses, shakes, calorie-controlled packaged meals, or video workouts. Studies have shown that common weight-loss products do not prevent diseases because they only focus on temporary behavior changes and water loss to produce rapid results that end in weight regain within 12 months. This “yo-yo effect” is the body's physiological reaction to sudden energy deficits, which causes lowered metabolism and long-term food cravings. 

Real Appeal is different because it gradually changes eating, drinking, sleeping, and exercise habits by altering perceptions with new information and customized coaching.